BEHIND THE SCENE - How we create advertising campaigns by Casanova Prosecco

It is not a secret that in order to create an image that represents the brand behind all that beautiful images is a lot of work of professionals like photographers, stylist, food stylist, models, operators, creative team. We decided to show you how it looks like a day of one of our campaigns or just a small part of it. You probably never guess that the drops on the bottles or grapes were done with a glue by food stylist and many other secretes behind the scene.

Thanks to professional team today you can enjoy the images on our website.

HARVEST OF EMOTIONS by Casanova Prosecco


A journey in the sparkling hills, in the area where taste and beauty coalesce.


The history of Prosecco began in the Conegliano Valdobbiadene zone more than three centuries ago.


Landscape art in the sparkling hills


Glera is a white variety of grape which is mainly cultivated for Italian sparkling wine.
Prosecco is made from at least 85% of grapes of the Glera variety and no more than 15% of the local cultivars Verdiso, Bianchetta, Perera and Glera Lunga.

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Enjoy the harvest



Italy is known for producing numerous products of high-quality. Italian designer fashions and cars are very much recognised and sought-after, globally. Many visitors return regularly to Italy, for the enjoyment of beautiful landscapes and coastal areas, plus explorations of Italy’s history and cultural heritage. There are many more attractions and qualities the country has to offer, including very impressive glassware, porcelain, lace and furniture, plus wonderful cuisine and wines, for example.

Giacomo Casanova lived during the 18thcentury. Born 2ndApril 1725, in Venice, he lived for 73 years. During his life, the legendary Giacomo Casanova was an adventurer, poet, musician, writer and spy, amongst his many attributes, as well as being renowned for his encounters with females. Entering the University of Padua, at twelve years of age, Casanova graduated at age seventeen with a degree in law and constantly searched to satisfy his desires for love and lust.

During the early part of the 21stcentury Carlo Parodi envisaged the creation of a Museum & Experience, to offer everyone the opportunity to learn and discover about the life of Giacomo Casanova. Carlo Parodi, founder of Giacomo Casanova Limited and the Giacomo Casanova Foundation works tirelessly, along with professionals, that include university professors, plus many other knowledgeable and skilled personnel and has created the Museum & Experience, for all to enjoy. The first Giacomo Casanova Museum is located in Venice. As well as the very interesting memorabilia, which includes paintings and artefacts from Casanova’s life and times, modern technology and multimedia inclusions allow visitors, of all ages, to engage in - and discover – the world of this charismatic man. The romances of Giacomo Casanova, plus the styles and ways of life, of that era, hold much interest and fascination, evoking and satisfying curiosity and intrigue.

From Mr Carlo Parodi: “I’ve decided to offer a tribute to Casanova, a man of love, poetry, music and adventure, giving evidence of the educated, cultivated, learned and refined gentleman - Giacomo Casanova.”

by Trevor Langley


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Prosecco may outsell Champagne but it lags behind when it comes to brand awareness. Lucy Shaw asks what companies can do to get their names on consumers’ lips.

BRITAIN’S UNQUENCHABLE thirst for Prosecco has been pivotal to the category’s recent success. Propelled to popularity during the recession, when consumers didn’t want to be seen to be flashing their cash, wallet-friendly Prosecco emerged as the ultimate crowd- pleaser. Light, fresh, slightly sweet, and with an appealing price point, it ticks all the boxes, meaning guilt-free cork popping around the clock. The strength of ‘brand Prosecco’ has solidified to the point where it now seems bulletproof, having carved a niche as a stylish sparkling wine rather than simply a cheap alternative to Champagne.

The latest figures suggest that Prosecco’s popularity is at an all-time high. According to the IRI, last year the UK was responsible for the lion’s share of Prosecco sales in Europe, accounting for 75% of total sales at a value of £600 million. To put this into perspective, British consumers glugged just £333m worth of Champagne over the same period. Last year, sparkling wine sales in the UK soared past the £1 billion mark for the first time, with retail sales during the first three months of the year equalling as much liquid to fill an Olympic-sized swimming pool.

Prosecco now accounts for over half of the sparkling retail market in the UK, with own-label Prosecco sales up by 79% at Lidl. Sales of the sparkler went bananas last Christmas, with the Co-op’s own- label Prosecco emerging as the retailer’s top-selling wine over the festive season. Aldi paints a similarly rosy picture – the German discount retailer shifted more than two million bottles of Prosecco last December. Taking the national obsession with the sparkler to new heights, the same month Aldi launched Prosecco- flavoured tea, allowing fans to get their fizz fix in the morning, albeit in a caffeine- free, non-alcoholic form. When it comes to Prosecco, bigger seems to be better. Sales of magnums are booming around the world, with Bosco Viticultori reporting a 1,000% uplift on a year ago.

New player Casanova changed the game Prosecco brand with big ambitions is new player Casanova, which hit the headlines in January when it announced the launch of the world’s most expensive Prosecco – a Swarovski Edition priced at £1,290 encrusted with 3,370 crystals. Just 100 magnums and 150 75cl bottles were made and are being sold to nightclubs and private clients in Russia, France and the US. “We’ve sold 20 magnums and 35 standard bottles so far,” enthuses Casanova’s founder, London-based Carlo Parodi, who quit a successful career in furniture production when he realised he wanted to work in an arena that supported his love of luxury and fuelled his partying habit. He hopes his audaciously priced Swarovski Edition will help catapult Prosecco into a luxury realm inhabited by prestige cuvée Champagnes such as Dom Pérignon.

“I realised there were no luxury Proseccos on the market and that there was a gap to be filled,” says Parodi.

The brand launched in 2014 and plays on the figure of Venetian adventurer, author and renowned womaniser Giacomo Casanova, whose lusty exploits are so well documented that his name has become a byword for sexual success. Parodi believes the name makes people smile, and chose it because of Casanova’s links to Venice and how well known he is all over the world. Unafraid of taking risks to attract attention, Casanova’s adverts feature naked women shot in black and white by a fashion photographer, with strategically placed bottles of the Prosecco hiding their modesty. Such racy advertising would never fly in France, but Parodi says he hasn’t had a problem with them in Italy. “Provocation is always welcome. Life can be boring and annoying at times, so we need to be provocative every now and then but in a classy way –I never want to be vulgar, it’s all about what you see and don’t see – I want people to use their imaginations,” he says.

In terms of successful brand building, Casanova’s Parodi believes Prosecco producers should take a leaf out of the Champenois’ book. “Champagne brands have worked very hard on their marketing. Prosecco isn’t at the same level, despite it outselling Champagne. My aim is to create the first really strong Prosecco brand – I want people to ask for Casanova when they drink Prosecco,” he says. The Casanova name is slowly seeping into the public’s consciousness via collaborations with glamourous events such as London Fashion Week and a hook-up with Versace.

Full article you may read on May issue of The Drinks Business Magazine

by Lucy Shaw


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A Prosecco brand named Casanova has set a new level of bling-tastic ultra-luxury for the Italian sparkling wine with the launch of a Swarovski crystal-encrusted DOC Prosecco.

Casanova’s limited-release ‘Swarovski Edition’ Prosecco DOC comes in 0.75cl and 1.5cl magnum bottles, with 3,370 individual crystals (0.75cl bottle) and 6,145 crystals on the magnum bottle.

A product description for the wine on Casanova’s website states: “This edition represents opulence to the nth degree and could satiate the desire of even the most demanding of Prosecco lovers.”

The Swarovski Edition is available exclusively on the menu at Novikov restaurant in London or request online. Casanova has also patented the rights to Swarovski on any sparkling wine bottles – including Champagne.

Carlo Parodi, founder and CEO of Casanova Prosecco, commented: “We believe in the marriage of exceptional wines with elegant design to ensure that the enjoyment of any Casanova purchase lasts long after the final sip, thanks to the fabulously opulent designs of our bottles. The Swarovski bottles, in particular, are a stunning addition to our range.”

Judging from the narrative on Casanova Prosecco’s website, Parodi appears to have embraced the spirit of the legendary lover Casanova with enthusiasm, offering the following autobiographical blurb alongside a picture of himself holding a thumb to his chin and looking purposefully into the camera: “Cultivating whatever gave pleasure to my senses was always the chief business of my life; I have never found any occupation more important. Feeling that I was born for the sex opposite mine, I have always loved it and done all that I could to make myself loved by it. I have also been extravagantly fond of class wine and irresistibly drawn by anything which could excite curiosity.”

by Darren Smith


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Giacomo Girolamo Casanova was an 18 th century adventurer and writer. Born 2 nd April 1725, in Venice Italy, he lived for 73 years. Casanova entered the university of Padua at just twelve years old, graduating at seventeen, with a degree in law. Casanova had numerous encounters with females during his life. He also reportedly became a spy. Casanova searched for fortune constantly, along with his insatiable desire for love and lust.

Casanova Prosecco is passionate in its desire to continue and extend the personality and charm of the legendary Casanova, with each bottle being an ultimate perfection of quality and art. The winery was founded during the middle of the 20 th century and is one of the largest in Valdobbiadene. Casanova Prosecco is produced by traditional Italian methods, using Glera grapes. Their resulting sparkling wines are award-winning, of premium quality, with exceptional style and presentation.

Casanova Prosecco Brut (DOC) and Casanova Valdobbiadene Prosecco Superiore Extra Dry (DOCG) have splendid fruit bouquets. The superb, fresh mouthfeel and palates follow, continuing through to smooth finishes. These extremely popular productions grace many dining occasions, regularly. The Henriette Cuvée, by Casanova, has a following of devotees. A fruity nose, plus an elegantly-dry mouthfeel and palate sensation, ensure the popularity of this production. Casanova Rosé Cuvée Prestige Extra Dry appeals, with its pale rose colour and very pleasant bouquet of delicate fruits. The flavours and elegance make it a regular selection for events. Casanova Rosé Cuvée Prestige Limited Edition also has a bouquet of delicate fruits. Another elegant production widely appreciated and often chosen for weddings and functions, this grandly-presented premium wine, in a white-coloured bottle, surpasses all expectations.

These productions pair extremely well with fish, seafoods and white meats, etc. They are also wonderful for apéritifs, as well as making for some magnificent cocktails, too. Each has a fine, persistent perlage and characteristic aroma. Complementing accessories – eg. Matching bottle stopper, cooler, ice bucket and elegant flutes, with logo, etc. - are all available, also.

A company dedicated and committed to producing and presenting high-quality, exceptional wines and products.

by Trevor Langley